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March 21, 2014


Data Fueled Absentee Ballot Surge in Florida

David Jolly (R) "took the special election for Florida's 13th district House seat last week by a tight margin, and the GOP thinks data had a lot to do with it," Ad Age reports.

"Getting out the absentee ballot vote was key to the GOP win, insiders say... The committee's data team evaluated all voters in the Florida district, whether or not they had already requested an absentee ballot. Based on vote-file information including party affiliation, age, voting history and previous methods of voting, they developed analytical models to determine which voters had a high probability of returning their absentee ballots."












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