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March 27, 2014


Campaigns Find Ways to be Friendly to Super PACs

Huffington Post: "The latest trend in Senate campaigns is the posting of b-roll footage on the Internet, available to download. The goal isn't to draw the attention of comedians at The Daily Show, but to provide footage of candidates for supportive super PACs and 'dark money' nonprofits to use in their advertising."

"Nine Senate candidates in this election have uploaded b-roll footage -- video clips with no narration -- to their websites and YouTube pages for other groups to download, and three more candidates have uploaded similar video with narration... Already, independent groups have run eight ads in six Senate contests using b-roll footage made available by the campaigns."












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