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April 15, 2014


Is Obama Data Too Much for Democratic Candidates?

Advertising Age says that local Democratic campaigns across the country "may struggle to use something as big and complex as Obama's data trove, which was built for a nationwide campaign. Think of taking a fire hose to your flower garden, or asking the local marina's security guy to dock a submarine."

"The fact is, even if the political topics had stayed the same, most state legislative or U.S. House candidates can't possibly use all the data that's been given to the party. And, just as important, a single candidate simply doesn't have the resources to hire more than one internal data handler, much less replicate the 50-plus crew that steered the Obama analytics ship."












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