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April 18, 2014


Super PACs Try Positive Ads

"Outside political groups, long known for their negative advertisements featuring ominous music and foreboding narration, are trying something new this campaign season: a pivot to the positive," the New York Times reports.

"Some of the best-known 'super PACs' and outside groups... are making an effort to also cast their candidates in an appealing way instead of solely attacking opponents."

"The shift is the product of several factors -- the renewed hope that positive commercials can break through the advertising clutter; lessons of the 2012 presidential race, when Mitt Romney and outside Republican groups largely failed to offer an alternate message to an onslaught of negative spots; and the increasing prevalence of stock footage made public by campaigns that makes producing positive ads easier."












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