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May 15, 2014


To Persuade or Not to Persuade?

Patrick Ruffini: "Campaigns control precious few things through their own deliberate effort, independent of what their opponent does or doesn't do. Turnout is one of those things. Persuasion, like the search for the blockbuster drug or summer movie, can yield fantastic results, but is often hit or miss -- too often outside the capability of the campaign or the candidate to fully control."












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