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August 04, 2014


White House Shifts Media Strategy

Politico notes that in the past seven weeks, President Obama has taken questions an average of once a week.

"Obama himself has been feeling isolated, aware that he's not breaking through to the public. Senior advisers say they have noticed their message gets lost when the president holds what has amounted to quarterly formal press conferences."

"So the White House is going the other way, setting up the president for casual lunches with Americans who write him letters, late-night games of pool and surprise strolls around Washington. And it means more interaction with White House beat reporters, not just the kind of nontraditional outreach through celebrity magazines, sports radio and social networks that the administration used to great effect throughout his presidency."














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