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August 21, 2014


Candidates Lay Off Wall Street

"As political villains go, Wall Street seems to be enjoying something of a reprieve," the Wall Street Journal reports.

"No industry was more battered on the airwaves in 2012 than the financial-services sector. Candidates, parties and outside groups aired a total of more than 280,000 political ads that mentioned Wall Street, 'Big Banks,' corporate 'bailouts' or some other reference to the industry, according to a tally by Kantar Media's Campaign Media Analysis Group, which tracks advertising for campaigns and outside groups. Even when presidential ads are stripped out, the total spots eclipsed 200,000 airings."

"That's not the case this year. By mid-August, roughly 15,000 ads aired that referred to Wall Street or the financial-services industry, according to CMAG numbers, a sliver of the 2012 tally. The theme has only surfaced in 28 races, including a handful of governors' races."












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