National Journal: “A study published Monday reports that campaigns could use Twitter to successfully predict the winner of most races… The key measure, researchers from Indiana University found, was a candidate’s ‘tweet share,’ the percentage of total tweets about a race that mention them. The more often a candidate is mentioned on Twitter relative to their opponent, the study reported, the greater their chance for victory.”
“The findings were comprehensive: An analysis of tweets from the 2010 midterm elections found the data correctly predicted the winner in 404 of the 406 House races.”
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