“A small group of top Washington Republicans is teaming up to launch a new polling firm, Vox Populi Polling, that will churn out volumes of survey data ahead of the 2014 midterm elections,” Politico reports.
“The firm plans to produce both public and private polling, tracking high-priority 2014 races and issue debates. It will employ a combination of automated polling and live-caller methodology to reach cell phone users, according to strategists involved in the effort.”
One of the partners: Mary Cheney, daughter of former Vice President Dick Cheney.
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