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Is the Polling Industry in Crisis?

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Nate Silver: “There is no shortage of reasons to worry about the state of the polling industry. Response rates to political polls are dismal. Even polls that make every effort to contact a representative sample of voters now get no more than 10 percent to complete their surveys — down from about 35 percent in the 1990s.”

“And there are fewer high-quality polls than there used to be. The cost to commission one can run well into five figures, and it has increased as response rates have declined.1 Under budgetary pressure, many news organizations have understandably preferred to trim their polling budgets rather than lay off newsroom staff.”

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About Political Wire

goddard-bw-snapshotTaegan Goddard is the founder of Political Wire, one of the earliest and most influential political web sites. He also runs Political Job Hunt, Electoral Vote Map and the Political Dictionary.

Goddard spent more than a decade as managing director and chief operating officer of a prominent investment firm in New York City. Previously, he was a policy adviser to a U.S. Senator and Governor.

Goddard is also co-author of You Won - Now What? (Scribner, 1998), a political management book hailed by prominent journalists and politicians from both parties. In addition, Goddard's essays on politics and public policy have appeared in dozens of newspapers across the country.

Goddard earned degrees from Vassar College and Harvard University. He lives in New York with his wife and three sons.

Goddard is the owner of Goddard Media LLC.

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