USA Today: “A January study by digital marketing firm Fluent concluded that only 4% of subscribers to political email lists had AOL.com email addresses, while 48% of subscribers had Gmail accounts. But those AOL users accounted for 22% of total donations during the study period — November and December 2015 — with an average donation of $159. Gmail users accounted for only 13% of donations with an average gift of $31.”
“If you think about it, it makes sense. Older people are more likely to be generous campaign donors and more likely to have a 20-year-old email account.”
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