A new Change Research (D) survey finds former Starbucks CEO Howard Schultz is less known to the electorate than other declared and potential presidential candidates with 56% having never heard of him or don’t have an opinion. Among those who have an opinion, just 4% view him favorably compared to 40% unfavorably — a 10:1 unfavorable to favorable ratio, far higher than any other candidate tested.
Schultz is viewed unfavorably by Democrats (50% unfavorable to 4% favorable), Republicans (43% unfavorable to 4% favorable), and Independents (31% unfavorable to 4% favorable).
In hypothetical matchups, with and without Schultz in the race, of Donald Trump running against different Democrats — Joe Biden, Kamala Harris, Elizabeth Warren, Beto O’Rourke, and Bernie Sanders — Schultz takes an average of four points away from what the Democratic candidate receives in a two-way race, while taking just 1% away from Trump.
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