“In the latest sign Michael Bloomberg is prepared spend freely on a prospective presidential bid, the billionaire has begun booking a huge quantity of TV ad time in media markets across the country — including the one that’s home to President Trump’s winter White House, Mar-a-Lago,” Politico reports.
Said one analyst: “This buy is massive. We’ve only seen a few one-off stations but it looks like the buy is going to be at least $10 million for one week. Possibly way more.”
“The ads will begin airing as soon as Monday.”
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