Jonathan Bernstein: “Modern political conventions have two basic jobs. They need to offer a compelling speaker with a compelling speech in the slim prime-time broadcast window. And they must produce lots of video clips that can be repurposed across all sorts of platforms, from news programs to social media to paid advertisements.”
“The Democrats achieved both on the first night of their first virtual convention. Former First Lady Michelle Obama gave an outstanding speech, and the rest of the two-hour program included plenty of usable clips.”
“Was the whole thing compelling television? Of course not — just as the platform presentations of regular conventions aren’t.”
Matt Glassman: “This format really does distill the modern convention to its infomercial essence.”
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