Politico: “Of the $421 million Biden has spent and reserved on TV, a higher portion than usual for campaigns — 15 percent — is on nationwide cable and broadcast TV programs seen by the nation’s 208 local markets, whether they’re in a swing state like Arizona, a blue state like Massachusetts or a red state like Idaho.”
“Biden’s national buys are seen as a key ingredient in making former swing states like Ohio and Iowa look like battlegrounds again. The campaign is advertising heavily on shows such as Wheel of Fortune and Jeopardy, which are popular among seniors, and older people especially are watching more TV during the pandemic.”
“Biden’s ad buys are also ‘deep,’ spanning 32 networks that range from Fox to Animal Planet to the DIY network and History Channel.”
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