Philip Bump: “It’s the spasmodic nature of the Trump/Republican boycotts that makes them generally impotent. As any organizer can tell you, boycotts don’t work simply by calling for them to happen. They work only when there’s repeated pressure for the boycotts to be upheld, a slow, tedious process that depends on the public seeing a real motive for the boycott and that depends on a willingness to do without the product. Even Trump fans aren’t going to go out of their way to boycott Merck simply because the president asked them to…”
“Put simply, successful boycotts demand a concerted, vocal effort with dedicated resources. They require the demonstration of a viable threat.”
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