In an attempt to improve his company’s image, Facebook CEO Mark Zuckerberg authorized a plan to boost pro-Facebook stories on the newsfeeds of its billions of users, the New York Times reports.
“The idea was that pushing pro-Facebook news items — some of them written by the company — would improve its image in the eyes of its users… But the move was sensitive because Facebook had not previously positioned the News Feed as a place where it burnished its own reputation.”
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