Edward Luce: “The skill at which Donald Trump excels is creating a master narrative and ensuring every American hears it — no consultants needed. That is what he did in 2016 and will try to repeat if he runs for president again. The first time was about draining the Washington swamp. Now it is about Democrats stealing elections. Had Trump put his 2016 horse through an advisory committee, it would have come out as a camel. But he stuck to his own counsel.”
“The key to Trump’s unlikely success, which Democrats seem predisposed to miss, is to speak plainly to as wide a group of Americans as possible at the same time, even when the product is nihilism. It is the opposite of the microtargeting that Democratic consultants so love. This is an irony, since Democrats claim to represent ‘the people.’ Fighting for ordinary Americans is a far harder sell when your marketing is tailored to so many different ones.”
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