Out next week: The Turn-On: How the Powerful Make Us Like Them-from Washington to Wall Street to Hollywood by Steven Goldstein.
“Why do we like Ellen DeGeneres and Morgan Freeman, yet find Gwyneth Paltrow sometimes maddening? Why do we like Warren Buffett, Microsoft’s Satya Nadella and Google’s Sundar Pichai aside from their products and profits? And apart from our ideology, why do some of us like Barack and Michelle Obama and others Donald Trump, and what does Ben Franklin have to do with any of it?”
- Captivation and Hope
- Authenticity and Relatability
- Protectiveness and Reliability
- Perceptiveness and Compassion

Save to Favorites
