Businessweek: “Almost every public and private metric suggests Trump is headed for a loss, possibly an epic one. His frustrated demeanor on the campaign trail suggests he knows it. Yet even as he nears the end of his presidential run, his team is sowing the seeds of a new enterprise with a direct marketing effort that they insist could still shock the world on Election Day.”
“Beginning last November, then ramping up in earnest when Trump became the Republican nominee, Kushner quietly built a sprawling digital fundraising database and social media campaign that’s become the locus of his father-in-law’s presidential bid. Trump’s top advisers won’t concede the possibility of defeat, but they’re candid about the value of what they’ve built even after the returns come in—and about Trump’s desire for influence regardless of outcome.”
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