This post is part of our guest series from Inkwell Strategies analyzing the 2012 campaign ad war.
As the 2012 ad war heats up, political action committees are starting to get in on the action. Case in point, Karl Rove’s Crossroads GPS just announced a major ad buy targeting President Obama in several key battleground states.
Looking past the GOP primaries to a tough general election, the ad, entitled The Two Presidents, knocks Obama on tax policy. Unlike many of the campaign ads we’ve highlighted to date — which are produced primarily to garner free media coverage — this is a major buy. Crossroads is spending $2.6 million to run the ad in Florida, Pennsylvania, Ohio, North Carolina and Colorado — all states the president carried in 2008.