A guest post from Brad Phillips, author of The Media Training Bible.
You’ve made a mistake. Fair enough. It happens.
But far too many politicians and public officials are reluctant to issue a full and unequivocal apology after making a mistake. That’s not because they’re bad or uncaring people. More commonly, it’s a human reaction from a defensive person who feels that his or her well-intentioned motives were misunderstood.
As a result, the spokesperson usually issues a hedged “half apology” that goes something like this:
“If you were offended by what I said, then I am sorry.”

