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You are here: Home / 2016 Campaign / Bush Shakes Up Struggling Campaign
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Bush Shakes Up Struggling Campaign

October 23, 2015 at 12:10 pm EDT By Taegan Goddard 145 Comments

Jeb Bush “is shaking up his struggling presidential campaign, ordering across-the-board pay cuts, downsizing his headquarters staff, cutting ties with some consultants and refocusing his efforts on retail campaigning and on-the-ground organizing in the early voting states,” the Washington Post reports.

“The campaign, which entered October with $10.3 million in the bank, is taking significant steps to curtail spending. It is slashing its budget, excluding media and voter contact efforts, by 45 percent from its June plans, and is reducing ties to some consultants to eliminate what the campaign sees as extraneous overhead costs.”

Bloomberg: “Bush’s advisers, under pressure from their donors and from falling and stagnant poll numbers, have been discussing ways to retool the campaign in recent days, and came to the conclusion that a course correction was essential. While recent tangles with Donald Trump have energized the campaign, Bush’s senior team recognized a more fundamental set of changes was required that didn’t involve dealing directly with the party’s surprising—and surprisingly durable—front-runner.”

National Review: Jeb Bush is toast

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Filed Under: 2016 Campaign Tagged With: Jeb Bush


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About Political Wire

goddard-bw-snapshotTaegan Goddard is the founder of Political Wire, one of the earliest and most influential political web sites. He also runs Political Job Hunt, Electoral Vote Map and the Political Dictionary.

Goddard spent more than a decade as managing director and chief operating officer of a prominent investment firm in New York City. Previously, he was a policy adviser to a U.S. Senator and Governor.

Goddard is also co-author of You Won - Now What? (Scribner, 1998), a political management book hailed by prominent journalists and politicians from both parties. In addition, Goddard's essays on politics and public policy have appeared in dozens of newspapers across the country.

Goddard earned degrees from Vassar College and Harvard University. He lives in New York with his wife and three sons.

Goddard is the owner of Goddard Media LLC.

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