Politico: “The transition team has recruited dozens of Republican public relations veterans and policy experts to help sell the public and the Senate on Trump’s selections, according to sources close to the transition. Their task will be to convince Americans that the billionaires, generals, donors and CEOs chosen by the president-elect have the expertise to manage the federal government — even if they have no Washington experience.”
“Every nominee has his or her own team of sherpas, or guides, to teach them about the inner workings of their agency, help prep them for confirmation hearings and guide them through the process of filing a mountain of paperwork… Meanwhile, each nominee has been assigned a ‘media sherpa,’ who has been tasked with managing negative stories about nominees, helping to sort out the logistics of meetings with senators and their staffs, and providing background information to reporters.”

