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Trump’s Thumbs Up Was Fundraising Gold

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“The more often Donald Trump gave his supporters two thumbs up in 2016, the more they cracked open their wallets,” Politico reports.

“That’s one of many lessons the RNC’s digital experiment team learned in 2016 while testing and retesting everything about the Trump campaign’s website, down to the color of the ‘donate’ buttons, according to a new report prepared by the RNC.”

“The best practices included using pictures of Trump with his thumbs up above practically all else for fundraising asks on his campaign website.”

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About Political Wire

goddard-bw-snapshotTaegan Goddard is the founder of Political Wire, one of the earliest and most influential political web sites. He also runs Political Job Hunt, Electoral Vote Map and the Political Dictionary.

Goddard spent more than a decade as managing director and chief operating officer of a prominent investment firm in New York City. Previously, he was a policy adviser to a U.S. Senator and Governor.

Goddard is also co-author of You Won - Now What? (Scribner, 1998), a political management book hailed by prominent journalists and politicians from both parties. In addition, Goddard's essays on politics and public policy have appeared in dozens of newspapers across the country.

Goddard earned degrees from Vassar College and Harvard University. He lives in New York with his wife and three sons.

Goddard is the owner of Goddard Media LLC.

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