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Trump Visit to Scotland Highlights Challenge to His Brand

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“This weekend, President Trump will take a break from visiting heads of state in Europe and detour to this tiny village in Scotland — so he can visit a luxury golf resort named after himself.” the Washington Post reports.

“The side trip will allow Trump the president a chance to shine an international spotlight on Trump the brand… But the visit will also highlight a challenge facing many Trump properties since his election. They were built on the premise that the Trump name symbolizes lavish hospitality, but are now trying to survive in an era in which it represents the opposite of hospitality to many in the United States and abroad.”

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About Political Wire

goddard-bw-snapshotTaegan Goddard is the founder of Political Wire, one of the earliest and most influential political web sites. He also runs Political Job Hunt, Electoral Vote Map and the Political Dictionary.

Goddard spent more than a decade as managing director and chief operating officer of a prominent investment firm in New York City. Previously, he was a policy adviser to a U.S. Senator and Governor.

Goddard is also co-author of You Won - Now What? (Scribner, 1998), a political management book hailed by prominent journalists and politicians from both parties. In addition, Goddard's essays on politics and public policy have appeared in dozens of newspapers across the country.

Goddard earned degrees from Vassar College and Harvard University. He lives in New York with his wife and three sons.

Goddard is the owner of Goddard Media LLC.

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