Trump Visit to Scotland Highlights Challenge to His Brand

“This weekend, President Trump will take a break from visiting heads of state in Europe and detour to this tiny village in Scotland — so he can visit a luxury golf resort named after himself.” the Washington Post reports.

“The side trip will allow Trump the president a chance to shine an international spotlight on Trump the brand… But the visit will also highlight a challenge facing many Trump properties since his election. They were built on the premise that the Trump name symbolizes lavish hospitality, but are now trying to survive in an era in which it represents the opposite of hospitality to many in the United States and abroad.”

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