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How Americans View the Politics of Brands

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Axios: “Big Tech companies, including Facebook, Google, Apple and Amazon, are all seen as leaning more Democratic, along with sports-linked brands like Nike, the NBA, and the NFL — while banks like JPMorgan Chase, Wells Fargo, and Citi, are all seen as more Republican, along with some of the biggest corporate names like Walmart, GM, and Delta.”

“People of both parties — Democrats at 38%, Republicans at 35% — are just about as likely to boycott brands over their social beliefs, but their targets skew similarly partisan.”

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About Political Wire

goddard-bw-snapshotTaegan Goddard is the founder of Political Wire, one of the earliest and most influential political web sites. He also runs Political Job Hunt, Electoral Vote Map and the Political Dictionary.

Goddard spent more than a decade as managing director and chief operating officer of a prominent investment firm in New York City. Previously, he was a policy adviser to a U.S. Senator and Governor.

Goddard is also co-author of You Won - Now What? (Scribner, 1998), a political management book hailed by prominent journalists and politicians from both parties. In addition, Goddard's essays on politics and public policy have appeared in dozens of newspapers across the country.

Goddard earned degrees from Vassar College and Harvard University. He lives in New York with his wife and three sons.

Goddard is the owner of Goddard Media LLC.

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