“President Trump’s private company filed a trademark application last week that suggested that it is starting a new line of business: organizing ‘telerallies’ for political campaigns,” the Washington Post reports.
“That could mark a shift in the company’s business model. Since Trump took office, his business has been paid millions by political campaigns, including Trump’s reelection effort. But it always remained one step away from politics: The company rented out ballrooms and office space to campaigns but did not market itself as a political company or offer services related to rallies or reaching voters.”
“The trademark application suggests that has changed. By filing it, trademark experts said, the company is saying it intends to enter this business soon.”