The Hidden Mitt Romney

Politico: “The presumptive GOP nominee is known for his abilities as a salesman. But Romney has made a calculation against selling three major elements of his background to voters. To some degree, the Republican’s campaign has walled off three critical aspects of what makes Mitt Mitt — his Mormon faith and good deeds, details of his experience running Bain Capital and his signature achievement as Massachusetts governor.”

“The result: a kind of self-imposed paralysis on biographical messaging that some observers, including Republicans, say may wound his campaign in an era in which voters want to achieve a kind of unprecedented intimacy with their candidates. Right at the moment voters are starting to get to know him, he isn’t telling them his story.”