A Crushing Blow

Jonathan Chait comments on why President Obama’s new ad may seal Mitt Romney’s fate.

“What’s devastating about the ad, aside from the juxtaposition of Romney’s words against photos of regular Americans, is something I only noticed the second time I watched it. It’s the sound of silverware clinking on china in the background as Romney speaks. That detail contrasts the atmosphere Romney inhabits with the one in which most Americans live. You can tell, even though you’re not seeing this, that the remarks are being made to people enjoying a formal dinner.”

“The damage of the remarks is twofold. Obviously, it deeply reinforces the worst stereotypes voters have of Romney. Indeed, the fact that he is currently running ads trying to make the case that he does care about all of America testifies to the grim position in which Romney finds himself… Worse still, the comments destroy Romney’s fundamental credibility. Here America sees what he says behind closed doors.”