Democratic pollster Stan Greenberg tells Greg Sargent he has identified a key reason Mitt Romney’s last debate performance was a success: Romney successfully grabbed the mantle of change agent.
Said Greenberg: “The danger for Obama is that Romney would become the candidate of
change. Obama has the chance in this debate to
undermine that.”
“This explains Romney’s gains. For months he operated from the flawed
assumption that he could win by making the race all about Obama. Romney
began surging only when he broke through at the debate with an
affirmative case for his own agenda — because voters began entertaining
the idea that Romney represents change.”
Greenberg has new research backing up his point — and counseling Obama on how to prevent it from happening.
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