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Romney Voter Targeting System a Total Bust

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Mitt Romney’s campaign boasted for weeks about their voter-targeting sytem called ORCA, “named for the killer whale, that cost substantial resources to build over months,” Politico reports.

“Instead, Romney campaign officials were mostly flying without instruments on election day. Numerous Republicans in and around the Romney campaign called the ORCA platform a total bust, stranding thousands of volunteers without a way of reporting data back to headquarters and leaving Romney central command without a clear view of developments on the ground.”

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About Political Wire

goddard-bw-snapshotTaegan Goddard is the founder of Political Wire, one of the earliest and most influential political web sites. He also runs Political Job Hunt, Electoral Vote Map and the Political Dictionary.

Goddard spent more than a decade as managing director and chief operating officer of a prominent investment firm in New York City. Previously, he was a policy adviser to a U.S. Senator and Governor.

Goddard is also co-author of You Won - Now What? (Scribner, 1998), a political management book hailed by prominent journalists and politicians from both parties. In addition, Goddard's essays on politics and public policy have appeared in dozens of newspapers across the country.

Goddard earned degrees from Vassar College and Harvard University. He lives in New York with his wife and three sons.

Goddard is the owner of Goddard Media LLC.

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