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Memos Show Efforts to Shape Hillary Clinton’s Image

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The Washington Post reports on the “cache of confidential communications” between Hillary Clinton and her political image-makers “detailing the strategic machinations behind her evolution from a political spouse to a political leader in her own right. The secret memos open a rare window into the meticulous and intense efforts to manage Clinton’s public image during her and President Bill Clinton’s tumultuous eight years in office.”

“They describe attempts to cultivate influential journalists who could become ‘fans’ or ‘Clinton surrogates.’ They also detail a push to leverage the first lady’s official travel and agenda to generate positive news media coverage, softening her image in the run-up to Bill Clinton’s 1996 reelection campaign.”

Politico: “Yet anyone hoping to divine insight into the true Hillary Clinton from the latest cache of documents is bound to be disappointed yet again.”

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About Political Wire

goddard-bw-snapshotTaegan Goddard is the founder of Political Wire, one of the earliest and most influential political web sites. He also runs Political Job Hunt, Electoral Vote Map and the Political Dictionary.

Goddard spent more than a decade as managing director and chief operating officer of a prominent investment firm in New York City. Previously, he was a policy adviser to a U.S. Senator and Governor.

Goddard is also co-author of You Won - Now What? (Scribner, 1998), a political management book hailed by prominent journalists and politicians from both parties. In addition, Goddard's essays on politics and public policy have appeared in dozens of newspapers across the country.

Goddard earned degrees from Vassar College and Harvard University. He lives in New York with his wife and three sons.

Goddard is the owner of Goddard Media LLC.

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