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Political Leanings of the Biggest Brands

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Time has a new interactive tool that places 2,700 common brands on a political spectrum based on the percentage of their brick-and-mortar stores that are located in Democratic or Republican districts – determined by the 2014 midterm elections.

For example: Of the 139 American Apparel stores, 83% are in blue districts, whereas only 12% of Belk stores are in Democratic districts and Chipotle falls right in the middle, with an equal 50% split of locations in Democratic and Republican districts. Another example would be Tim Horton’s is 63% Republican, Starbucks 49%, and Dunkin’ Donuts is 36% Republican.

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About Political Wire

goddard-bw-snapshotTaegan Goddard is the founder of Political Wire, one of the earliest and most influential political web sites. He also runs Political Job Hunt, Electoral Vote Map and the Political Dictionary.

Goddard spent more than a decade as managing director and chief operating officer of a prominent investment firm in New York City. Previously, he was a policy adviser to a U.S. Senator and Governor.

Goddard is also co-author of You Won - Now What? (Scribner, 1998), a political management book hailed by prominent journalists and politicians from both parties. In addition, Goddard's essays on politics and public policy have appeared in dozens of newspapers across the country.

Goddard earned degrees from Vassar College and Harvard University. He lives in New York with his wife and three sons.

Goddard is the owner of Goddard Media LLC.

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