Hillary Clinton “wound down her political operation in 2008 with 2.5 million email addresses in her campaign database. Seven years later, when campaign officials turned on the lights in April, they were stunned to find fewer than 100,000 still worked,” the Los Angeles Times reports.
“The huge attrition of valuable data is not unique to Clinton — a typical email list will lose 1 in 5 subscribers each year… But it created one of the first big challenges for the campaign’s growing digital team and sparked a response that illustrates the high priority campaigns now place on acquiring digital data.”

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