Los Angeles Times: “There is something quaint and almost endearing about Trump’s faith in Nielsen; it may be one of the last great attempts to restore ratings to their former position of glory, and, indeed, empower them further.”
“But ratings have never been the same as votes — just ask the cast of Empire — or even political support, and for all his frequently self-referenced business experience, Trump seems to have missed a major shift in the television industry: Ratings ain’t what they used to be. Once an easy and instant predictor of success, the television numbers game has become if not outdated then deeply complicated.”
