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You are here: Home / 2016 Campaign / Trump’s Campaign Is Damaging His Brand

Trump’s Campaign Is Damaging His Brand

January 11, 2016 at 7:20 am EST By Taegan Goddard 14 Comments

New data obtained by Politico finds that “as Donald Trump the candidate has ascended, hitting the top of the polls and staying there thanks to a series of controversial statements and a groundswell of Republican populist support, the opposite has happened to Trump the brand: Among the people Trump’s business depends on—the consumer making over $100,000 a year—the value of the Trump name is collapsing.”

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Filed Under: 2016 Campaign Tagged With: Donald Trump

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Taegan Goddard is the founder of Political Wire, one of the earliest and most influential political web sites. He also runs Political Job Hunt, Electoral Vote Map and the Political Dictionary.

Goddard spent more than a decade as managing director and chief operating officer of a prominent investment firm in New York City. Previously, he was a policy adviser to a U.S. Senator and Governor.

Goddard is also co-author of You Won - Now What? (Scribner, 1998), a political management book hailed by prominent journalists and politicians from both parties. In addition, Goddard's essays on politics and public policy have appeared in dozens of newspapers across the country.

Goddard earned degrees from Vassar College and Harvard University. He lives in New York with his wife and three sons.

Goddard is the owner of Goddard Media LLC.

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