Byron York: “In post mortems of the 2012 presidential race, President Obama’s team gave much credit for their victory to early ad campaigns portraying Mitt Romney as an uncaring, out-of-touch rich guy.”
Said David Axelrod to the Harvard Political Review in 2013: “We defined the race and Gov. Romney before the conventions. And he was digging out of that hole for the remaining two months.”
“Now, there’s talk in the political world that Hillary Clinton and Democratic strategists are trying to do the same thing to Donald Trump — to define him, and the race, before the conventions and put him in a hole he can’t dig out of. Democrats are running millions of dollars in ads portraying Trump as dangerously unfit for the office of president.”

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