“Having lots of money at the beginning of a presidential race — or even at the end — matters much less than it did in the past,” Axios reports.
“In many ways, the money primary is not important because money is important, but rather because it helps determine which candidates are taken seriously by the media.”
“A bare minimum of money is necessary to staff a campaign, keep it on the road, and keep its vital functions on track — although Trump might have effectively disproved even that. Beyond that bare minimum, money tends to go in two directions: consultants and TV ads.”
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