Philip Bump: “In the first phase, he does or says something that any unbiased observer would categorize as controversial. This is generally something geared toward embarrassing or undermining a perceived political opponent.”
“In the second phase, he tells media outlets that they’re misunderstanding his true intent, which was something less objectionable. Sometimes doing so demands stuffing some awfully big claims into some awfully small boxes, but Trump and his supporters are generally content if he at least gives it a shot.”
“This tactic is well-designed for leveraging the media. With decades of inculcated assumptions about the good faith of the president, reporters find themselves forced into declaring that, while most people would agree that the president’s statement was problematic, he insists that it is actually not problematic for whatever reason. His supporters embrace the original intent and meaning of what Trump does, and the media has to leave it there. Works great, at least for him.”
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