New Yorker: “Parscale relied on Facebook to help him accomplish several campaign objectives, including persuasion, fund-raising, and G.O.T.V., or ‘get out the vote.’ Finding and motivating likely voters through traditional means, such as TV ads or door-to-door canvassing, is expensive and time-consuming compared with social media.”
Said Parscale: “We have almost two hundred and fifteen million hard-I.D. voter records in our database now.”
“Even if Trump were banned from every social network, his campaign would be able to reach supporters by text. According to Parscale, the campaign is on track to send ‘almost a billion texts, the most in history’—and texts are far more likely to be opened than e-mails, social-media posts, or news articles. ‘We’ve been working on this around the clock for three years,’ a senior official who works on the 2020 digital campaign told me.”
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