New York Times: “Imagery — and Mr. Trump’s mastery of it — played a vital role in powering his return to the White House. In many ways, Mr. Trump was not just a candidate navigating the 2024 race but the executive producer of his own political comeback…”
“In the 2024 race, Mr. Trump repeatedly used visuals to reframe political vulnerabilities — indictments, a trial, a conviction — as visceral symbols of strength and resilience. He showed remarkable instincts as he rose from being shot by a would-be assassin to pumping his fist in the air, the campaign’s most indelible image. And he manufactured a series of memorable moments that broke through the clutter of the campaign, perhaps none more so than handing out French fries from a McDonald’s drive-through window.”

