Washington Post: “The lines between political and for-profit efforts by the former president and his family have blurred for months as they have moved to reestablish and expand the branding empire they enjoyed before he entered the White House. Major Republican committees are promoting Trump’s private business interests, and Trump has repeatedly used his political action committee to promote his private products, in addition to building a political war chest of more than $110 million.”
“Years after shuttering businesses selling Trump steaks, Trump vodka and Trump mattresses, the Trumps have returned to unconventional direct-to-consumer appeals that trade on his continued popularity among a devoted base to the tune of millions of dollars in receipts. Even as some of his traditional businesses have struggled after a polarizing presidency, Trump and his family have been launching a whole set designed to target his die-hard followers.”
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