Bill Scher: “Reagan’s communications strategy was not all positive. His ad makers also took direct aim at the record of his predecessor. The political logic was straightforward. Reagan won in 1980 with the argument that people were not better off after four years of Jimmy Carter and Mondale. As his own four years were not without problems, he had to make sure his record would be judged in comparison to the worst possible characterization of his predecessor.”
“Biden has the same challenge today. His media team should draw inspiration from Reagan’s negative spots, and craft a parallel ‘Nightmare in America’ narrative of Donald Trump’s time in office.”
Save to Favorites