Charlie Warzel: “Musk had, it seems, kicked off an attentional spectacle without precedent. You have the world’s richest man, who is terminally online and whose brain has been addled by social media and, reportedly, other substances. He is one of the most prolific and erratic high-profile posters, so much so that he purchased his favorite social network to mold it in his image. He is squaring off against Trump, arguably the most consequential, off-the-cuff poster of all time and, one must note, the current president of the United States. If it weren’t for the other, both men would be peerless in their ability to troll, outrage, and command news cycles via their fragile, mercurial egos.”
“The point being: If this public fight between Musk and Trump continues, we will witness a Super Bowl of schadenfreude unfold. It’s guaranteed to entertain and leave those of us who spectate feeling gross. It is, in other words, the logical endpoint of internet beefs.”