Hillary Clinton “shocked nobody in the media when she announced that she was running for president on Sunday – but her next move took reporters by surprise,” the Los Angeles Times reports.

“Clinton didn’t get on a campaign plane and head to Iowa. Instead, she and a small group of staff piled into what the candidate calls the Scooby van. They are road-tripping it to Iowa. The press was not invited.”

“The trip has all the makings of a campaign gimmick, but a pretty clever one as these things go. Clinton is launching into a listening tour where she is seeking meaningful conversations that are not drowned out by the spectacle of the campaign. No better way to do that than to give reporters the slip and hit the road.”

First Read says “the road trip adds some humanity to the rollout that made it seem less manufactured. It was a surprise that allows her to break out of the bubble and show her human side. Remember, Clinton has always been strongest as a politician when she shows her human side.”

CNN reports Clinton was spotted at a gas station in Pennsylvania.

HIllary Clinton’s “decision to run again would be slow, almost painstakingly deliberate, a reflection of Clinton’s methodical and cautious nature. She put off much of the process until last fall, around the midterm elections. Only then did she delve deeply into consultations with dozens of policy and political experts, analysis of countless memos, and a reexamination of what went wrong in her failed 2008 campaign,” the AP reports.

“There was plenty that gave Clinton pause. She grimaced at the thought of giving up her privacy again. She worried about putting Chelsea, husband Marc and their baby in the spotlight. She felt bad that her candidacy would crowd out Vice President Joe Biden, a longtime friend who was also toying with a White House run. Clinton was also mindful of chatter that she could be challenged from her party’s liberal left flank… A less talked-about concern was health, both hers and her husband’s.”

By Christmas last year, “she had largely settled on running a second campaign, but wanted to make the final determination with her husband, Bill. When she returned to New York in the new year, there was no formal meeting with staff or email to friends to announce her candidacy. Clinton simply started telling advisers to move forward with hiring and find a campaign headquarters.”

Hillary Clinton’s allies “are already sounding warnings about the stratospheric expectations and trying to tamp them down,” Bloomberg reports.

“Her aides emphasize that in this campaign—unlike in 2008—Clinton first will ask donors to contribute only for the primary and to hold off on general election donations. Under federal regulations, individuals can give up to $5,400 for Clinton’s 2016 campaign, $2,700 earmarked for the primary and $2,700 for the general. During her first presidential race, Clinton asked donors to max out for the cycle up front. That approach left her with a tantalizing amount of cash she wasn’t legally able to use in what became a brutal primary fight with Obama.”

New York Times: “Hours before Clinton said she would be hitting the campaign trail, her aides began reaching out to prospective donors, asking them to find 10 people to write a check for the maximum amount – $2,700 – earning them status as ‘Hill-starters.’ They have 30 days to raise the checks, and if they do, they are invited to a major campaign finance summit in May.”

“Ending two years of speculation and coy denials, Hillary Clinton announced on Sunday that she would seek the presidency for a second time, immediately establishing herself as the likely 2016 Democratic nominee,” the New York Times reports.

She made the announcement with a video: “I’m running for president.”

“The announcement effectively began what could be one of the least contested races, without an incumbent, for the Democratic presidential nomination in recent history — a stark contrast to the 2008 primaries, when Mrs. Clinton, the early front-runner, ended up in a long and expensive battle won by Barack Obama. It could also be the first time a woman captures a major party’s nomination.”

Jonathan Chait: “Unless the economy goes into a recession over the next year and a half, Hillary Clinton is probably going to win the presidential election. The United States has polarized into stable voting blocs, and the Democratic bloc is a bit larger and growing at a faster rate.”

“The argument for Clinton in 2016 is that she is the candidate of the only major American political party not run by lunatics. There is only one choice for voters who want a president who accepts climate science and rejects voodoo economics, and whose domestic platform would not engineer the largest upward redistribution of resources in American history. Even if the relatively sober Jeb Bush wins the nomination, he will have to accommodate himself to his party’s barking-mad consensus. She is non-crazy America’s choice by default. And it is not necessarily an exciting choice, but it is an easy one, and a proposition behind which she will probably command a majority.”

“The deluge of derision this weekend from Republicans responding to Hillary Clinton’s presidential launch is the start of a highly coordinated effort by national GOP leaders and conservative groups to effectively begin the general-election campaign against the likely Democratic nominee,” the Washington Post reports.

“Acknowledging Clinton’s political strength, many Republican officials and strategists on the right are determined to get a head start on attacking her record as secretary of state and highlighting what they see as her vulnerabilities, almost ignoring her lesser-known rivals. The early onslaught — a battery of opposition research, snarky videos and even an upcoming feature film — reflects Republicans’ desire to use a common opponent to unite their ranks, which have fractured as the GOP has stumbled in the past two presidential elections.”