A new study on the use of Twitter during the 2012 presidential campaign reports that Mitt Romney’s digital team “had to go through an extensive vetting process for all of its public communications, meaning that the temporal workflow of the campaign did not match the speed of social media.”
Said digital staffer Caitlin Checkett: “So whether it was a tweet, Facebook post, blog post, photo — anything you could imagine — it had to be sent around to everyone for approval. Towards the end of the campaign that was 22 individuals who had to approve it… The digital team unfortunately did not have the opportunity to think of things on their own and post them… The downfall of that of course is as fast as we are moving it can take a little bit of time to get that approval to happen.”
[speech_bubble type=”std” subtype=”a” icon=”pwdome.jpg” name=””]And Mitt Romney was a management expert? [/speech_bubble]
