Why Cain’s Unconventional Approach is Failing

As Herman Cain continues to stress that he is an outsider running an “unconventional” presidential campaign, Chris Cillizza argues that Cain’s approach may be too unconventional for its own good.

“Being
unconventional in terms of campaign messaging is one thing. Then
Illinois Sen.Barack Obama did that with much success in 2008… But,
Obama also put a very conventional campaign team and organization in
place to ensure that the skeleton that held up his message was
strong. Cain hasn’t done that. He continues to try to do things so
differently that his campaign has proven virtually incapable of getting
out of its own way. Cain is learning the hard way that unconventional
can only get you so far.”