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Romney’s Message Problem

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First Read: “What is his campaign about? He says he wants to ‘restore America’s greatness,’ but what does that mean? (Go back to the ’50s? The ’60s? The ’80s? The Bush years?) He says he’ll be able to turn around the economy, but what if it’s already slowly improving as the evidence currently suggests? And the campaign makes it clear that Romney is the inevitable nominee, but what happens if that inevitable nominee loses? Team Romney has had a message problem since this campaign began, and when you make your candidacy about electability and process, you’re going to pay a BIG price for losing to candidates. Why does Romney want to be president, an office he’s been running for the past six years? Has he really answered this basic question?”

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About Political Wire

goddard-bw-snapshotTaegan Goddard is the founder of Political Wire, one of the earliest and most influential political web sites. He also runs Political Job Hunt, Electoral Vote Map and the Political Dictionary.

Goddard spent more than a decade as managing director and chief operating officer of a prominent investment firm in New York City. Previously, he was a policy adviser to a U.S. Senator and Governor.

Goddard is also co-author of You Won - Now What? (Scribner, 1998), a political management book hailed by prominent journalists and politicians from both parties. In addition, Goddard's essays on politics and public policy have appeared in dozens of newspapers across the country.

Goddard earned degrees from Vassar College and Harvard University. He lives in New York with his wife and three sons.

Goddard is the owner of Goddard Media LLC.

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